• Two men in a dimly lit room giving a presentation in front of a large screen. Several people sit and observe in the background. The room has a casual, informal setting with couches and wall decorations.

    MARKETING DIRECTOR | ACCOUNT DIRECTOR | BUSINESS CONSULTANT

    Delivering effective project leadership and management for strategically driven marketing and communications.

Rush Bhana is a South African professional living in Dubai with 12+ years of experience as an experienced and skilled Account Director/Marketing Director specializing in Tech, Destination, Sports, and Entertainment brands.

Rush has attained seven years of worldwide agency experience with global agency networks such as TBWA and Interpublic Group. He has also worked and lived throughout Africa and the Middle East (Dubai, Saudi Arabia, and Qatar). This experience allows him to understand global insights and implement and execute high-level commercial, financial, and partnership deals up to $5,000,000.00.

Skilled at managing multiple accounts and teams in the MENA region at the intersection of brand, film production, digital, live events, content, communications, media, sponsorship, CX, social media, experiential, tech, and production. Experienced in curating meaningful initiatives targeting B2B and B2C, travel seekers, sports fans and communities, UHNWIs/VIPs, and a solid global network of production, creative, and digital agencies and suppliers.

He has spearheaded partnerships and communications with global organizations such as Atlantic Records, FIFA, Paris Saint Germain Football Club, Discovery Network, South Africa Rugby (The Springboks), and Nigeria/Kenya Premier League. Rush has also been featured in the Entrepreneur Magazine for running a boutique Marketing Agency in South Africa for 8 years and has won creative awards for Loeries and The Creative Circle. 

Clients include NEOM/Trojena, Atlantis The Royal, Qatar Tourism, Valley Forge Academy, General Motors, KFC, FIFA, FNB, MTN, BP.

Atlantis The Royal - 10:35 Music Video with Tiesto. FP7 McCann

How can we effectively reach a mass audience by featuring the world's most ultra-luxurious hotel on a billboard while capturing its brand essence?

We brought a truly captivating and immersive Anamorphic experience to life through a strategic and carefully chosen partnership with best-in-class technology providers. The visual masterpiece, a unique blend of earth, wind, fire, and soil elements, effectively embodies the ultra-luxurious hotel's brand essence. We leveraged the hotel's brand visuals and touchpoints to create a unique and memorable experience for our audience.

This Anamorphic billboard was located in New York Times Square and Dubai JBR. The campaign was truly integrated and developed for over 10 countries and localized accordingly.

Stylish people wearing sunglasses and elegant outfits in a dimly lit, luxurious setting, with "Atlantis The Royal Dubai" text visible.

Atlantis The Royal - Integrated 360 Marketing Campaign ”THIS IS IT”. FP7 McCann

Person in white suit and sunglasses poses under modern architecture at Atlantis The Royal Dubai, with text reading "THIS IS ICONIC."

Qatar Tourism x Paris Saint Germain Football Club - Sponsorship Film and Digital rollout. GRID Worldwide

General Motors, OnStar Digital Media rollout - CGI Animatic. FP7 McCann

NEOM x Trojena, Cityscape Saudi Arabia - Event Production. Films, Branding. BPG Group

General Motors, Onstar - Gaming Campaign with in-vehicle WIFI. FP7 McCann

Qatar Tourism, Dragon Boats - Film Production and Media rollout. Resolution Films

FNB Springboks - 360 Integrated Campaign. GRID Worldwide

Qatar Tourism, Al Bayt Stadium - Film production and Media rollout. Resolution Films

FIFA Content Film - Agency: Resolution Films

Valley Forge Academy - Press and Media Launch. Resolution Films

FNB Springboks - 360 Integrated Campaign. GRID Worldwide

Person swimming in an infinity pool at Atlantis The Royal Dubai wearing bright green sunglasses, with "This is Bliss" text overlay.

Sports

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Culture

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Entertainment

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Destination

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Lifestyle

〰️

Experiences

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Sports 〰️ Culture 〰️ Entertainment 〰️ Destination 〰️ Lifestyle 〰️ Experiences 〰️

Agency Creds: FP7 McCann, Resolution Films and GRID Worldwide

Collage of promotional images for Qatar featuring diverse cityscapes, traditional markets, and beach scenes. Text includes "Qurated for You" and "Qurated for Discovery." Various images highlight culture, architecture, and leisure activities with a stylized "Q."
KFC branding elements including business cards, a letter, fried chicken pieces, and logo designs on a red background.
Seven smartphones displaying various social media posts on a turquoise background. The screens show images and text, with themes related to sports and personal achievements. Some posts feature people smiling, group celebrations, and motivational quotes. The layout suggests a focus on digital engagement and connectivity.
Chucks website screenshot featuring a promotion for Three Ships Mash Tun and Coca-Cola. The offer includes a free 1L Coke with a 750ml Three Ships purchase. The text highlights a new way to order KOTA, focusing on convenience and reducing wait times for customers.
BetKing promotional banners featuring a soccer player, advertising a 100% first deposit bonus offer up to ₦100,000.
Online sports betting page with a focus on a basketball match between BOS Celtics and GSW Warriors, showing betting odds and options. The page features sports categories, navigation menus, and promotions by BetKing Sports.
A large billboard near a highway features three rugby players holding a ball. The text reads 'WORDS CHANGE THE GAME' and 'We’ll share yours with the Springboks in Japan.' It includes a prompt to send words via WhatsApp to a specific number. Logos of Springboks and FNB are displayed.
A large billboard campaign promoting the development of rugby players, sponsored by FNB and featuring South African Springboks. It highlights the journey "from grassroots to greatness" with images of young players and a coach. The lower panel includes Eric Songwiqi, a school coach, instructing young rugby players wearing numbered jerseys.
Collage featuring a digital campaign titled "Leaping Into Africa." It includes a woman's profile with city skyscrapers integrated into her hairstyle, and multiple screens showcasing a responsive website and mobile app. The text highlights themes of reshaping opportunities and an African API marketplace by Chekkit.

UNLOCKING THE POWER OF BRANDS THROUGH CULTURAL INSIGHTS AND DISRUPTIVE MARKETING INITIATIVES

“When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a businessman.”

―Phil Knight,Shoe Dog: A Memoir by the Creator of Nike

  • Behind-the-scenes of a video interview setup with a person seated, surrounded by professional camera and lighting equipment, and a laptop on a table displaying "Info Resolution".

    FIFA Shoot with executives

  • Group of seven people wearing masks and sports apparel, posing together indoors with a wooden backdrop.

    E-Sports Gaming Event with SA Cricketers and Footballers

  • Film crew on a beachside set with cameras and equipment, people managing filming, and one holding an umbrella for shade.

    Dragon Boat Film Shoot

  • Black and white image of a man with text and logos, promoting rugby with "Springboks" and "FNB" logos, featuring a message about teamwork.

    FNB Sports Sponsorship

  • Valley Forge Academy Press Conference at Al Bayt Stadium

    Valley Forge Academy Pres Conference at The Torch, Qatar

  • Group of people posing on a red carpet at a media event

    Loeries Awards with the GRID Worldwide team

  • A man in a white shirt and jeans standing on a grass field inside a stadium, with people gathered in the background near a wheelchair. The stadium has blue seats and is well lit.

    Drone Shoot at Stadium 974, Qatar

  • Two men presenting in a modern office with beer packaging designs projected on screen

    Carling Black Label Presentation to Agency

  • Trade show booth with Petrobrand signage and standing people

    Petroleum Event in South Africa

  • Two men posing indoors in front of a vibrant digital display, featuring cityscape imagery. The man on the left is wearing a white shirt with a name tag, and the man on the right is in a dark shirt with tattoos on his arm. Other people are visible in the background.

    NEOM/Trojena Shoot

  • Two men in business attire standing in front of framed pictures, one holding a book titled "Derby Day."

    Presenting FNB Campaign to the 1995 Springboks Captain, Francois Pienaar

  • Three men standing at a marketing booth display titled "The Trump Card Marketing," featuring promotional signs and products. Shirts are displayed in the background, along with a table displaying a laptop and business materials. The banner highlights their specialization in various marketing services.

    The Trump Card Marketing Roadshow

  • Magazine article featuring a well-dressed man in a suit seated at a table, with text on entrepreneurship titled "Coming Up with Plan B, C, D."

    A young Rush featured in Entrepreneur magazine

  • Man in a black suit holding a microphone, standing in front of a camera setup with a turquoise background, possibly at a media or press event.

    FNB Springboks sharing "Words of Greatness" to support the Springboks RWC 2019

  • Group of people posing happily in front of a modern building at night.

    Atlantis The Royal, This is it Shoot

  • DJ playing music at a club with headphones, mixer, and turntables, surrounded by bottles and decorative plants.

    And can rock a party on special occasions, check my Soundcloud links below

  • Person using a laptop at an office desk with a city skyline view through a large window.

    Focus Mode!

  • Man in a patterned shirt sitting in a restaurant with a decorative wallpaper and two other people in the background eating.

    Hanging with Neymar, Buffon and Thiago Silva

Contact Rush today for your strategic-led business and marketing needs.