Rush Bhana is a South African professional living in Dubai with 12+ years of experience as an experienced and skilled Account Director/Marketing Director specializing in Tech, Destination, Sports, and Entertainment brands.
Rush has attained seven years of worldwide agency experience with global agency networks such as TBWA and Interpublic Group. He has also worked and lived throughout Africa and the Middle East (Dubai, Saudi Arabia, and Qatar). This experience allows him to understand global insights and implement and execute high-level commercial, financial, and partnership deals up to $5,000,000.00.
Skilled at managing multiple accounts and teams in the MENA region at the intersection of brand, film production, digital, live events, content, communications, media, sponsorship, CX, social media, experiential, tech, and production. Experienced in curating meaningful initiatives targeting B2B and B2C, travel seekers, sports fans and communities, UHNWIs/VIPs, and a solid global network of production, creative, and digital agencies and suppliers.
He has spearheaded partnerships and communications with global organizations such as Atlantic Records, FIFA, Paris Saint Germain Football Club, Discovery Network, South Africa Rugby (The Springboks), and Nigeria/Kenya Premier League. Rush has also been featured in the Entrepreneur Magazine for running a boutique Marketing Agency in South Africa for 8 years and has won creative awards for Loeries and The Creative Circle.
Clients include NEOM/Trojena, Atlantis The Royal, Qatar Tourism, Valley Forge Academy, General Motors, KFC, FIFA, FNB, MTN, BP.
How can we effectively reach a mass audience by featuring the world's most ultra-luxurious hotel on a billboard while capturing its brand essence?
We brought a truly captivating and immersive Anamorphic experience to life through a strategic and carefully chosen partnership with best-in-class technology providers. The visual masterpiece, a unique blend of earth, wind, fire, and soil elements, effectively embodies the ultra-luxurious hotel's brand essence. We leveraged the hotel's brand visuals and touchpoints to create a unique and memorable experience for our audience.
This Anamorphic billboard was located in New York Times Square and Dubai JBR. The campaign was truly integrated and developed for over 10 countries and localized accordingly.
Sports
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Culture
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Entertainment
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Destination
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Lifestyle
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Experiences
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Sports 〰️ Culture 〰️ Entertainment 〰️ Destination 〰️ Lifestyle 〰️ Experiences 〰️
Agency Creds: FP7 McCann, Resolution Films and GRID Worldwide